Ad tracking broke
Meta shows 40 percent fewer purchases than Shopify. Your Google Ads conversion import stopped. Campaigns are optimizing on signal that is wrong or missing, and every day of spend trains the algorithm harder on the mistake.
Your conversion tracking broke. We fix it in days.
Pixels misfiring, GA4 numbers that don't match Shopify, a consent banner quietly killing your tags. Tell us what's leaking and we scope a fixed-price fix within 24 hours, then diagnose, repair, and validate. Usually live within a week.
Trusted by ecommerce, B2B, and agency teams across the US and Europe.
Which one is happening to you?
Analytics tracking broke
GA4 does not match your backend. Events fire twice, or not at all. A theme update killed your data layer. You cannot trust a number in the report, so you cannot make a decision.
Consent tracking broke
After a CMP change, tags stopped firing for EU visitors. Consent Mode is misconfigured. You are either blocking conversions you are allowed to collect or collecting data you should not, and both are expensive.
How the fix works.
Tell us what's broken.
Two-minute form. Describe the symptom and the platforms affected.
We scope it within 24 hours.
Fixed price, defined scope. No open-ended hourly meter.
We fix and validate in 1 to 7 working days.
Diagnosis, implementation, and Event Match Quality validation. Expedited turnaround available.
Tracking as science
From diagnosis to deployment.
We apply the scientific method to everything we do: we diagnose, form hypotheses, and use evidence to support our findings. No black boxes for our clients — only full transparency. See how our diagnostic approach applies across different business types below.
For Ecommerce
Shopify, Shopify Plus, headless, BigCommerce. Brands where the conversion is a checkout and the question is whether your numbers match reality across Meta, Google, TikTok, and the rest.
Ad Platform Conversions
Meta, Google Ads, TikTok, Snapchat, Pinterest, LinkedIn, Microsoft, X. We get conversions landing in every platform where you spend, with Event Match Quality and deduplication that hold up under scrutiny. Server-side, browser-side, or both, depending on your stack.
This is what most ecommerce tracking looks like before we touch it:
| Funnel Event | GA4 | Meta | Google Ads | TikTok | Klaviyo | |
|---|---|---|---|---|---|---|
| view_item (ViewContent) | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ |
| view_item_list | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| select_item | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| add_to_cart (AddToCart) | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ |
| view_cart | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| begin_checkout (InitiateCheckout) | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ |
| add_payment_info (AddPaymentInfo) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| purchase (Purchase) | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ |
| refund | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
Of 9 funnel events, only purchase reaches more than 2 platforms. Upper funnel is invisible in Google Ads, TikTok, and Pinterest.
Your bidding algorithms optimize on purchase signal alone. Every event above that is merchandising and drop-off data you're not collecting.
Analytics & Data Warehouse
GA4 and BigQuery configured so your numbers match reality. We rebuild data layers, clean event taxonomy, fix attribution gaps, and pipe clean data into the warehouse your finance team actually trusts.
Email & Retention
Klaviyo, Attentive, and Postscript wired to server-side events so abandoned cart, browse abandonment, and post-purchase flows fire on signals you can trust. Stop losing flow revenue to client-side event drop-off.
Consent that Doesn't Leak Conversions
Cookiebot, OneTrust, and Consent Mode v2 wired to fire tags correctly after consent acceptance, especially for first-time visitors. The single most common cause of EU revenue silently vanishing from your reports.
See how we fix this →Stacks we know cold: Shopify, Shopify Plus, headless Shopify, BigCommerce, Elevar, Stape, Klaviyo, Attentive, Postscript, Triplewhale, Northbeam, Cookiebot, OneTrust.
For Lead Gen
HubSpot, Salesforce, Marketo, Pardot. Sites where the conversion is a form, a call, or a meeting, and where the deal closes weeks or months later in your CRM, not on a thank-you page.
Conversion Coverage
Every form, every download, every demo request firing to every ad platform that needs the signal. Most B2B sites we audit have less than half their conversion actions reaching Meta, LinkedIn, and Google Ads. Your bidding is running blind on the rest.
This is what most B2B tracking looks like before we touch it:
| Conversion Action | GA4 | Meta | Google Ads | Microsoft | X | |
|---|---|---|---|---|---|---|
| Demo Request | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Whitepaper Download | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Newsletter Signup | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Webinar Registration | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Phone Calls | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Pricing Page Visit | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
Of 10 conversion actions audited, only 4 reach GA4. Zero reach Meta, LinkedIn, or Google Ads natively.
Your bidding algorithms can only optimize on signals you send them. Empty cells are budget burning blind.
Cross-Domain & Subdomain Tracking
HubSpot landing pages, Marketo forms, third-party event hosts, partner subdomains. We deploy GTM, cross-domain linkers, and click ID passing so sessions don't break at the domain boundary and conversions stop misattributing to Direct.
Offline Conversions & CRM Sync
Pipe closed-won deals, SQLs, and pipeline value from HubSpot, Salesforce, or Marketo back into Google Ads, LinkedIn, and Meta. Bid on the conversions that actually drive revenue, not the form fills that don't.
Phone & UTM Governance
CallRail and CallTrackingMetrics integration, UTM standardization across campaign teams, direct-traffic diagnosis. When Direct is over 40% of your sessions, your paid spend is being misattributed and you're flying blind on channel ROI.
Stacks we know cold: HubSpot, Salesforce, Marketo, Pardot, LinkedIn Insight Tag, LinkedIn Conversion API, Microsoft Ads UET, CallRail, CallTrackingMetrics, Calendly, Chili Piper, OneTrust, Cookiebot, TrueVault.
Already know what's broken?
Tell us what's leaking and we'll scope the fix within 24 hours.
The full conversion tracking stack.
Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
Pinterest Ads
Snapchat Ads
Microsoft Ads
X Ads
GA4
BigQuery
Shopify Liquid
Shopify Headless
WordPress
ClickFunnels
Webflow
Go High Level
Custom builds
HubSpot
Salesforce
Go High Level
Pipedrive
OneTrust
Cookiebot
TrueVault
Cookie Information
Tracking broken right now?
We diagnose, fix, and validate within 1 to 7 working days. Fixed-price scope, confirmed within 24 hours.
- Diagnostic of the current tracking issue
- Implementation of the fix within contracted scope
- Server-side tracking setup if applicable
- Event Match Quality validation
- Delivery in 1 to 7 working days
- 7-day post-delivery revision window
Tell us what's broken and we'll scope a fixed price within 24 hours.
What clients say
Trusted by teams who run on the numbers
Tracking Health is led by John Bernal, Top Rated Plus on Upwork. Here is what clients say about working with him.
5.0
average rating
200+
verified reviews
US & Europe
clients
Since 2016
FAQ
Common questions
Yes. If you sign an annual plan within 60 days of completing your Quick Fix, we credit 100% of the Quick Fix cost toward the annual plan.
Meta (Facebook/Instagram), Google Analytics 4, Google Ads, TikTok, Klaviyo, Trade Desk, Pinterest, Snapchat, and more. Server-side tracking with Stape, Segment, or GTM Server Container.
Scope is confirmed within 24 hours. The fix itself is delivered in 1 to 7 working days. If you have a hard deadline — an upcoming campaign launch, a product release — let us know in the form and we will confirm whether expedited delivery is possible.
The fixed price covers: diagnostic of the current tracking issue, implementation of the fix within the contracted scope, server-side tracking setup if applicable, Event Match Quality validation, and a 7-day post-delivery revision window. Out of scope means work beyond the events and destinations agreed at sign-off. Out-of-scope requests are billed at $175/hour with a written estimate in advance.
After the 7-day window, additional support is billed at $175/hour with a written estimate. If you want ongoing monitoring and protection instead, you can convert to an annual plan — and if you do it within 60 days of your fix, 100% of what you paid applies toward the annual price.
Stop the bleeding.
Tell us what's broken. We scope a fixed-price fix within 24 hours and get you healthy within the week.
Want it watched so it never breaks again? See annual plans.